Promotion, PR & Media

RockMundo gives you several ways to turn music and activity into public attention: self-promotion, PR opportunities, social platforms and media appearances. The strongest campaigns usually connect these activities to a real reason for people to pay attention—a release, tour, gig, milestone or ongoing story.

Beginner–IntermediatePRMediaSocial

RockMundo public relations game artwork — Game illustration: PR is one part of a wider attention system that includes media, social activity and the music itself.

In brief

Promote with a purpose. Link attention to an upcoming release, show or career moment, check that timed offers fit your schedule, and treat repeated public activity as a way to build momentum rather than as an isolated button press.

Your main promotion routes

Self-promotion

Direct actions you control. Useful when you need activity around a release or event without waiting for an external offer.

PR opportunities

Career offers and publicity routes that can provide stronger exposure but may have requirements, dates, costs or other commitments.

Media appearances

Radio, websites, magazines, podcasts, television and other outlets can put your character or music in front of different audiences.

Social platforms

Regular posts and interactions help create an ongoing public presence between major releases and gigs.

Build a campaign around something

Choose the focal point. A single, album, tour date, festival appearance or other real event gives promotion a purpose.
Start before the moment. Attention created only after an event has passed cannot help people anticipate it.
Mix channels. Use direct promotion, media and social activity rather than repeating exactly one action forever.
Keep the schedule realistic. Media and PR offers can occupy time and may require a date or location.
Watch the response. Fans, fame, streams, sales, offers and chart movement provide signals about whether attention is converting.

PR and media offers

An offer is an opportunity, not an obligation. Before accepting, check its date, location, expected commitment and whether your character is already busy. If the scheduled time has passed or conflicts with another activity, it may no longer be usable.

Check the diary before accepting.A useful media appearance can become a bad decision if it causes you to miss travel, rehearsal, recording or a show.

Attention creates expectations

Fame and reach can unlock larger opportunities, but a bigger audience also means more people judging the next release or performance. Promotion works best when the underlying music and preparation can support the attention it creates.

Mechanics without spoilersExact publicity conversion rates and diminishing-return rules are not published. Think in terms of relevance, timing, audience size and the quality of what you are promoting.